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Museum management and marketing /

Museum management and marketing / edited by Richard Sandell and Robert R. Janes. - London ; New York : Routledge, 2008. - xviii, 420 p. : ill.; 26 cm.

Includes bibliographical references and index.

ISBN: 9780415396295

Subjects--Topical Terms:
Museums -- Management.
Museums -- Marketing.

LC Class. No.: AM121 .M877 2008

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