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Fashion brand merchandising

Kendall, Gordon.

Fashion brand merchandising Gordon Kendall. - New York : Fairchild ; 2009. - xxviii, 388 p., [8] p. of col. plates : ill. (some col.) ; 24 cm.

Bibliyografya ve dizin var.

ISBN: 9781563675614

Subjects--Topical Terms:
Fashion merchandising.
Advertising -- Fashion.
Moda ve Reklam.
Markalaşma (Pazarlama)
Marka Yönetimi.

LC Class. No.: HD 9940 .F37 2009

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