Concepts and cases in retail and merchandise management /
Rabolt, Nancy J.
Concepts and cases in retail and merchandise management / Retail and merchandise management Nancy J. Rabolt, Judy K. Miler. - 2nd ed. - New York : Fairchild Books, 2009. - xlix, 442 p. : ill. ; 24 cm.
Sample case study -- Case study analysis form -- Case summaries -- 1. Merchandise management, roles, and responsibilities -- 2. Retailing formats and structures -- 3. Merchandise/store positioning -- 4. Merchandise characteristics -- 5. Merchandise planning, buying, control, and profitability -- 6. Sourcing -- 7. Retailer/vendor relationships -- 8. Sales promotion, advertising, and visual merchandising -- 9. Personal selling and customer relations -- 10. Entrepreneurship and small business ownership -- 11. Ethics and legal behavior in merchandise management -- Glossary of key terms.
Takes the reader into the real world of retail and merchandise management. This title includes ninety-five challenging cases that present a variety of actual situations that retail professionals face at various levels of management.
9781563676000 1563676001
Retail trade--Management--Case studies
Merchandising--Case studies.
Retail trade--Management--Textbooks
Merchandising--Textbooks.
HF5429 .R27 2009
Concepts and cases in retail and merchandise management / Retail and merchandise management Nancy J. Rabolt, Judy K. Miler. - 2nd ed. - New York : Fairchild Books, 2009. - xlix, 442 p. : ill. ; 24 cm.
Sample case study -- Case study analysis form -- Case summaries -- 1. Merchandise management, roles, and responsibilities -- 2. Retailing formats and structures -- 3. Merchandise/store positioning -- 4. Merchandise characteristics -- 5. Merchandise planning, buying, control, and profitability -- 6. Sourcing -- 7. Retailer/vendor relationships -- 8. Sales promotion, advertising, and visual merchandising -- 9. Personal selling and customer relations -- 10. Entrepreneurship and small business ownership -- 11. Ethics and legal behavior in merchandise management -- Glossary of key terms.
Takes the reader into the real world of retail and merchandise management. This title includes ninety-five challenging cases that present a variety of actual situations that retail professionals face at various levels of management.
9781563676000 1563676001
Retail trade--Management--Case studies
Merchandising--Case studies.
Retail trade--Management--Textbooks
Merchandising--Textbooks.
HF5429 .R27 2009