Layout /
Ambrose, Gavin.
Layout / Gavin Ambrose, Paul Harris. - 2nd ed. - Lausanne : AVA Pub. SA, 2011. - 215 p. : ill. (some col.) ; 23 cm. - Basics design, 02. .
Introduction. The Basics: What is layout?; Imposition; Working with pages; The golden section. The grid: The symmetrical grid; Symmetrical variations; Asymmetrical grids; Developing the grid; The baseline grid; Cross-alignment; Working without a grid. Elements on a page: Columns and gutters; Images; Alignment; Hyphenation and justification; Hierarchy; Arrangement; Entry points; Pace. Form and function: Dividing the book; Appropriation; Exquisite corpse; Binding. Layout in use: Scale; Indexing; Orientation; Dividing the page; Structure/unstructure; Paper engineering; Passe partout; Juxtaposition. Media: Magazines and brochures; Websites; Moving image; Packaging. Glossary; Exercises; Index and acknowledgements. Contacts. Working with ethics.
The second title in the 'Basics Design' series, 'Layout' addresses the practical and aesthetic considerations of the job in hand such as where and how the content will be viewed, regardless of whether the final format is a magazine, website, television graphic or bottle of bubble bath.
2940411492 9782940411498
Layout (Printing)
Graphic design (Typography)
Z253.5 .L39 2011
Layout / Gavin Ambrose, Paul Harris. - 2nd ed. - Lausanne : AVA Pub. SA, 2011. - 215 p. : ill. (some col.) ; 23 cm. - Basics design, 02. .
Introduction. The Basics: What is layout?; Imposition; Working with pages; The golden section. The grid: The symmetrical grid; Symmetrical variations; Asymmetrical grids; Developing the grid; The baseline grid; Cross-alignment; Working without a grid. Elements on a page: Columns and gutters; Images; Alignment; Hyphenation and justification; Hierarchy; Arrangement; Entry points; Pace. Form and function: Dividing the book; Appropriation; Exquisite corpse; Binding. Layout in use: Scale; Indexing; Orientation; Dividing the page; Structure/unstructure; Paper engineering; Passe partout; Juxtaposition. Media: Magazines and brochures; Websites; Moving image; Packaging. Glossary; Exercises; Index and acknowledgements. Contacts. Working with ethics.
The second title in the 'Basics Design' series, 'Layout' addresses the practical and aesthetic considerations of the job in hand such as where and how the content will be viewed, regardless of whether the final format is a magazine, website, television graphic or bottle of bubble bath.
2940411492 9782940411498
Layout (Printing)
Graphic design (Typography)
Z253.5 .L39 2011