Marketing fashion /
Posner, Harriet.
Marketing fashion / Harriet Posner. - London : Laurence King, 2011. - 224 p. : ill. (chiefly col.) ; 26 cm. - Portfolio (Laurence King Publishing) .
'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.
1856697231 9781856697231
Fashion merchandising.
Clothing trade.
Fashion.
HD9940 .P67 M37 2011
Marketing fashion / Harriet Posner. - London : Laurence King, 2011. - 224 p. : ill. (chiefly col.) ; 26 cm. - Portfolio (Laurence King Publishing) .
'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.
1856697231 9781856697231
Fashion merchandising.
Clothing trade.
Fashion.
HD9940 .P67 M37 2011