Experiential retailing : concepts and strategies that sell /
Kim, Youn-Kyung.
Experiential retailing : concepts and strategies that sell / Youn-Kyung Kim, Pauline Sullivan, Judith Cardona Forney. - New York : Fairchild Publications ; 2007. - xiii, 466 p. : ill. ; 29 cm.
Includes bibliographical references and index.
Taking an interdisciplinary approach, this work examines the history of retailing and consumption, and how cultural attitudes have changed over time. It describes the different types of shopping experiences, and demonstrates the strategies of success using anecdotes and illustrations. It provides concepts for understanding this global phenomenon.
1563673991 9781563673993
Retail trade.
Retail trade -- History.
Consumption (Economics)
Consumer behavior.
HF5429 .K524 2007
Experiential retailing : concepts and strategies that sell / Youn-Kyung Kim, Pauline Sullivan, Judith Cardona Forney. - New York : Fairchild Publications ; 2007. - xiii, 466 p. : ill. ; 29 cm.
Includes bibliographical references and index.
Taking an interdisciplinary approach, this work examines the history of retailing and consumption, and how cultural attitudes have changed over time. It describes the different types of shopping experiences, and demonstrates the strategies of success using anecdotes and illustrations. It provides concepts for understanding this global phenomenon.
1563673991 9781563673993
Retail trade.
Retail trade -- History.
Consumption (Economics)
Consumer behavior.
HF5429 .K524 2007