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Uncovering fashion

Wolbers, Marian Frances.

Uncovering fashion fashion communications across the media Marian Frances Wolbers. - New York : Fairchild Books ; 2009. - xxv, 294 s. : ill. (some col.) ; 24 cm.

Bibliyografya ve dizin var.

ISBN: 9781563676154

Subjects--Topical Terms:
Advertising -- Fashion.
Fashion merchandising.
Fashion -- Vocational guidance.
Moda ve Reklam.
Marka Yönetimi.
Markalaşma (Pazarlama)
Pazarlama -- Tüketici davranışları.

LC Class. No.: HD 9940 .W64 2009

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