The new luxury : defining the aspirational in the age of hype /
DeLeon, Jian.
The new luxury : defining the aspirational in the age of hype / Highsnobiety ; edited by Jian DeLeon for Highsnobiety, Robert Klanten for gestalten. - 319 pages : many color illustrations ; 30 cm
This book provides the foundational knowledge for brands, consumers, and curious minds to learn about the changing face of the luxury market. Featuring new interviews with industry leaders including Kim Jones, Hiroshi Fujiwara, and Yoon, case studies of the most important brands of the new luxury era, and a preface by RIMOWA CEO and LVMH scion Alexandre Arnault, this is the story of how culture and commodity intertwined to redefine consumer values in the 21st century.
Includes index.
The World of New Luxury --
The luxury contradiction : A foreword / by Alexandre Arnault --
Luxury is about culture, not price --
How the luxury rulebook was rewritten --
The future of streetwear --
The why behind the buy : Modern authenticity --
From artisanal to artful --
Sample it, loop it, fuck it, and eat it --
Welcome to the influencer Jetstream --
Mapping out the influencer Jetstream --
The modern collector mindset --
Where does the global resell market go from here? --
Arthur Kar drives car culture forward --
The New Luxury Creators --
How Yoon took the fashion establishment by storm --
Hiroshi Fujiwara, the earliest adopter --
Chris Gibbs knows what you want to buy before you do --
Christine Centenera on making luxury you don't have to think about --
Luca Benini wants to make noise not clothes --
Rhuigi Villaseñor's rhude approach to building a brand --
Daniel Arsham's art of rediscovery --
Emily Oberg thinks the future of luxury is wellness --
The unlikely trajectory of Upscale Vandal --
How Poggy The Man brought Japanese style worldwide --
Matthew Williams creates community-driven luxury rooted in subculture --
From Fendi to Chanel, Karl Lagerfeld designed new luxury --
How Aleali May blurs the lines between streetwear and high fashion --
Kim Jones is menwear's leading cultural DJ --
Ronnie Fieg is dedicated to creating his own brand of luxury --
Virgil Abloh, navigator of the influencer gulfstream --
The New Luxury Labels --
Rimowa --
Polo Ralph Lauren --
Nike --
Balenciaga --
Prada --
Stone Island --
Uniqlo U --
Off-White --
Calvin Klein --
Supreme --
Dior --
Gucci --
Moncler Genius --
Louis Vuitton --
Burberry --
Raf Simons --
YEEZY --
Index --
Picture Credits.
9783899559835
9783899559835
2021379926
--Social aspects,--Marketing.--Luxuries,--Luxuries,
HD 9999 .L852 2019
The new luxury : defining the aspirational in the age of hype / Highsnobiety ; edited by Jian DeLeon for Highsnobiety, Robert Klanten for gestalten. - 319 pages : many color illustrations ; 30 cm
This book provides the foundational knowledge for brands, consumers, and curious minds to learn about the changing face of the luxury market. Featuring new interviews with industry leaders including Kim Jones, Hiroshi Fujiwara, and Yoon, case studies of the most important brands of the new luxury era, and a preface by RIMOWA CEO and LVMH scion Alexandre Arnault, this is the story of how culture and commodity intertwined to redefine consumer values in the 21st century.
Includes index.
The World of New Luxury --
The luxury contradiction : A foreword / by Alexandre Arnault --
Luxury is about culture, not price --
How the luxury rulebook was rewritten --
The future of streetwear --
The why behind the buy : Modern authenticity --
From artisanal to artful --
Sample it, loop it, fuck it, and eat it --
Welcome to the influencer Jetstream --
Mapping out the influencer Jetstream --
The modern collector mindset --
Where does the global resell market go from here? --
Arthur Kar drives car culture forward --
The New Luxury Creators --
How Yoon took the fashion establishment by storm --
Hiroshi Fujiwara, the earliest adopter --
Chris Gibbs knows what you want to buy before you do --
Christine Centenera on making luxury you don't have to think about --
Luca Benini wants to make noise not clothes --
Rhuigi Villaseñor's rhude approach to building a brand --
Daniel Arsham's art of rediscovery --
Emily Oberg thinks the future of luxury is wellness --
The unlikely trajectory of Upscale Vandal --
How Poggy The Man brought Japanese style worldwide --
Matthew Williams creates community-driven luxury rooted in subculture --
From Fendi to Chanel, Karl Lagerfeld designed new luxury --
How Aleali May blurs the lines between streetwear and high fashion --
Kim Jones is menwear's leading cultural DJ --
Ronnie Fieg is dedicated to creating his own brand of luxury --
Virgil Abloh, navigator of the influencer gulfstream --
The New Luxury Labels --
Rimowa --
Polo Ralph Lauren --
Nike --
Balenciaga --
Prada --
Stone Island --
Uniqlo U --
Off-White --
Calvin Klein --
Supreme --
Dior --
Gucci --
Moncler Genius --
Louis Vuitton --
Burberry --
Raf Simons --
YEEZY --
Index --
Picture Credits.
9783899559835
9783899559835
2021379926
--Social aspects,--Marketing.--Luxuries,--Luxuries,
HD 9999 .L852 2019