MARC details
| 000 -LEADER |
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| fixed length control field |
01855cam a22002895i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
20809736 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
TR-IsVHK |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220812095646.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190111s2019 nyu 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2019930877 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781419733383 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TR 690.4 .A94 2019 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Avedon, Richard. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Avedon advertising / |
| Statement of responsibility, etc. |
Richard Avedon, Rebecca Arnold, Laura Avedon ; [edited by] Laura Avedon, James Martin. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Abrams, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
351 p. |
| Accompanying material |
ill. |
| Size of unit |
36 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplified Madison Avenue at the height of its influence in world culture. Working with a talented cadre of models, copy writers, and art directors, Avedon made images that enticed consumers to embrace the new, especially in the areas of fashion and beauty, with campaigns for Revlon, Chanel, Calvin Klein, Dior, and Versace, among many others. Avedon Advertising tells this story, reproducing memorable ads that range from the buoyant 1940s and 1950s, when post-war prosperity opened up new experiences to consumers; through the explosive '60s; and into the era defined by celebrity culture and global brand awareness. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The Homecoming 1944-1949 (21 p.)<br/>The American Decade 1950-1959 (67 p.)<br/>One Step Forward 1960-1969 (129 p.)<br/>The Sure Thing 1970-1979 (185 p.)<br/>Dawn of The Megabrands 1980-1989 (235 p.)<br/>Renaissance 1990-2004 (289 p.) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
12822 |
| Topical term or geographic name entry element |
Fashion photography. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
8509 |
| Topical term or geographic name entry element |
Advertising -- Fashion. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
20904 |
| Personal name |
Laura, Avedon. |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| 9 (RLIN) |
20905 |
| Corporate name or jurisdiction name as entry element |
Rebecca, Arnold. |
| 711 ## - ADDED ENTRY--MEETING NAME |
|---|
| 9 (RLIN) |
20906 |
| Meeting name or jurisdiction name as entry element |
James, Martin. |
| Location of meeting |
Curator; |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
