| Genel Not |
"The stories behind the brands, designers, and sneakerheads that transformed athletic footwear into a cultural phenomenon unfold in this epic volume. From its early twentieth-century origins as a sporting shoe to the thrill of seeing Michael Jordan's red, white, and black high-tops on the court to the swagger and style of hip-hop footwear, the sneaker has become a status marker and a coveted cult collectible. This history of the sneaker spans Nike's famous swish logo and global domination, the saga of the dueling brothers who respectively founded Adidas and Puma, and the enduring popularity of Off-White kicks and Vans. With a glossary of key terms and an overview of the technological and stylistic revolutions of the sneaker, this is an essential book for understanding the streetwear universe, vocabulary, and codes; its innovators and their coveted models; as well as the burgeoning global resale economy. Through profiles of the brands; portraits of Virgil Abloh, Chitose Abe, and Travis Scott; and interviews with collector Max Limol and pop culture guru Sarah Andelman of the legendary Parisian boutique Colette, this book offers deep perspective on the creativity of the industry. Insight into the future of sneakers and how the leading brands are committed to sustainability, customization, and gender equity reveal how the sneaker business continues to reinvent itself at the forefront of culture." |
| İçindekiler Notu |
What is a sneaker?,<br/>Anatomy of a sneaker,<br/>Sneaker terminology,<br/>In the beginning there was sport,<br/>Beyond the sports field,<br/>Hip-hop: and then there was style,<br/>The 1980s: the golden ear that changed everything,<br/>The 1990s: the lifestyle decade,<br/>Interview Maximilien N'Tary-Calaffard, sneaker historian,<br/>Nike: the undisputable number one,<br/>Jordan: the other Nike empire,<br/>Adidas: timeless,<br/>Yeezy: avant-garde,<br/>Puma: the challenger,<br/>Reebok: the outsider,<br/>Converse: classic,<br/>New Balance: distance runner,<br/>Asics: technology first,<br/>Vans: skate star,<br/>Other brands,<br/>Luxury contenders,<br/>Interview Elie Costa, collector,<br/>The hunt for the limited edition,<br/>Collab! Collab! Collab!<br/>Unforgetable collaborations,<br/>Jeff Staple x Nike SB dunk pigeon: the original distrupter,<br/>Kanye West: the revolutionary,<br/>Virgil Abloh: the hypebeast,<br/>Travis Scott: the new king,<br/>The digital world: a strategic ideal,<br/>A guide to raffles,<br/>Interview Yeezy Mafia, sneaker leakers par excellence,<br/>Resake: threat or promise?,<br/>The ins and outs of the resale market,<br/>Sneakers and the resale market: the right price,<br/>Counterfeits: the flip side of fame,<br/>How to authenticate a sneaker,<br/>The most expensive sneakers of all time,<br/>Interview Kilian Dris, founder of Kikikickz,<br/>Sneakers: unlimited growth,<br/>Innovation and revolution afoot,<br/>Customization: timeless tradition, tomorrow's trend,<br/>Ecology: a whole new game,<br/>Toward a more inclusive market (at last!),<br/>The limits of commitment,<br/>Interview Sarah Andelman, cofounder of Colette,<br/>Conclusion, this obsession with sneakers! |
