Advertising now, online / ed. Julius Wiedemann.
Publication details: Hong Kong ; Los Angeles : Taschen, [2006?] Description: 448 p. : chiefly col. ill. ; 26 cm. + 1 videodisc (4 3/4 in.)ISBN: 3822849561; 9783822849569Subject(s): Internet advertising | Advertising campaignsLOC classification: HF 6146 .I58 A385 2006| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Vitali Hakko Kreatif Endüstriler Kütüphanesi | HF 6146 .I58 A385 2006 | Not for loan | 005085 |
"This second installment in TASCHEN's advertising series joins Advertising now! Print and the forthcoming Advertising Now! Films ..."--Cover.
Includes indexes of agencies and clients.
Accompanying DVD contains selections from the interactive advertisements featured in the book.
ESSAYS. Introduction / Bob Greenberg -- Leading an online agency : interview with Matt Freeman -- The death of advertising as we know it / Johan Tesch -- Online brand building / Lars Hemming Jorgensen -- Changes, changes, changes / Daniel Solana -- Advertising is dead, long live advertising! / Mike John Otto -- Ideas are the core business : interview with Jan Leth -- Lots in confessions today / PJ Pereira -- The new artist / Ricardo Figueira. CHAPTERS. Food & beverage -- Media -- Miscellaneous -- Service & retailers --Sports & games -- Technology & games -- Transport -- Index (Agencies) -- Index (Clients) -- DVD contents.
System requirements for accompanying material: DVD-drive.
Text in English, French, and German.