Advertising new techniques for visual seduction Uwe Stoklossa ; edited by Thomas Rempen
Language: English Publication details: London Thames & Hudson 2010 Edition: This translation originally published: 2007Description: 270, [2] p. ill. (chiefly col.) 30 cmISBN: 9780500289099 (hbk.); 0500289093 (pbk.)Uniform titles: Blicktricks English Subject(s): Advertising -- Psychological aspects | Visual communication | Commercial artAdditional physical formats: AdvertisingLOC classification: NC 997 | .S82613 2010| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Vitali Hakko Kreatif Endüstriler Kütüphanesi | NC 997 .S82613 2010 | Not for loan | 007034 |
"Translated from the German 'Blicktricks' ... by David H. Wilson"-- P. [272]
Figure and ground -- Two and three dimensions -- Foreground and background -- Big and small -- Compositions -- Setting up a scene -- Seeing in context -- Outlines -- Words and pictures -- On the spot -- From eyes to brain
If advertising is to grab people's attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance