Brand/story : Ralph, Vera, Johnny, Billy, and other adventures in fashion branding / Joseph Hancock.
Language: English Publication details: New York : Fairchild Books, 2009. Description: XXIII, 216 p. : ill. ; 23 cmISBN: 1563676222; 9781563676222Subject(s): Fashion merchandising | Advertising -- Fashion | Branding (Marketing) | Advertising -- Brand name productsLOC classification: HD9940 .A2 H36 2009| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Vitali Hakko Kreatif Endüstriler Kütüphanesi | HD9940 .A2 H36 2009 | Not for loan | 008299 |
Introduction: what is fashion branding? -- Thinking critically: a history of fashion brands and culture -- The history of a king: Ralph Lauren -- Mass luxury style: Dolce & Gabbana : Interview with Edward Choi Augustyn -- The empress of fashion: Vera Wang : Interview: Michelle Bakar -- In-store branding concepts: Abercrombie & Fitch : Interview: Lynn McGrane -- Viral fashion branding: Johnny Cupcakes : Interview: Jennifer Lea Cohan -- A great idea from a new designer: Dante Beatrix : Interview: Jill Walker-Roberts -- Creating a television brand: Brini Maxwell : Interview: Brini Maxwell -- Niche fashion branding: Ginch Gonch : Interview: Shaun Cole -- Treating people right: Billy Blues -- Conclusion: the future of fashion brands : Interview: Krista Pharr-Lowther.
Fashion brands and the images they convey, dictate much about what Americans think and feel about fashion and style. This book presents students and scholars with an understanding of fashion branding through an examination of fashion and apparel in an applied and academic style.