Apparel merchandising : the line starts here / Jeremy A. Rosenau, David L. Wilson.

By: Rosenau, Jeremy ALanguage: English Publication details: New York : Fairchild Publications ; 2006. Edition: 2nd edDescription: xvii, 525 p. : ill. ; 24 cmISBN: 9781563674488; 1563674483Subject(s): Fashion merchandising | Clothing tradeLOC classification: HD9940 .A2 R595 2006

Contents:

* Merchandising: The Concept - Evolution of Merchandising in the Apparel Industry; Modern Merchandising * Merchandising: The Planning - Market Knowledge; Planning and Control * Merchandising: The Execution - Line Development: Principles and Technologies; Line Development: The Process; Costing and Pricing Strategies; Quality; Supply Chain; Management; Sourcing Strategies; The Sourcing Process * Merchandising: The Future - Future Direction

Summary: Adopting a comprehensive approach to apparel merchandising from the perspective of the apparel producer, this text covers men's tailored clothing, men's and women's sportswear and activewear, and children's wear, in domestic and international markets. It follows the evolution of the merchandising function with emphasis on production efficiency.

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Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Vitali Hakko Kreatif Endüstriler Kütüphanesi	HD9940 .A2 R595 2006	Not for loan		008481

Adopting a comprehensive approach to apparel merchandising from the perspective of the apparel producer, this text covers men's tailored clothing, men's and women's sportswear and activewear, and children's wear, in domestic and international markets. It follows the evolution of the merchandising function with emphasis on production efficiency.

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