"This book was conceived, edited, and designed by gestalten"--Colophon.
As one of the most recognizable brands in the world, Marvel has spent the last 80-plus years inspiring generations of creatives through its approach to visual storytelling. Marvel's comic books, in particular, established a distinct graphic language that has found its way into mainstream culture, including 1960s Pop Art, and present-day digital culture, gaming, advertising, and more. Marvel By Design will celebrate the company's visual language with an in-depth exploration of the design process behind the brand's most recognizable graphical elements including logos, covers, lettering, layout, and color palettes. Readers will learn how the renowned Marvel Method established a unique approach to the creative process and how that process can serve as a template for creatives working beyond comics. Throughout the book, Marvel By Design will connect the dots between comic culture and its undeniable influence in every creative field including the evolution of graphic design, editorial design, movies, and visual culture at large.

Introduction.
The art of designing Marvel / Liz Stinson --
A brief history of Marvel: How a small comic book upstart transformed into a universe of creative design / John Rhett Thomas --
The Marvel method: Then and now: How Marvel's creative alchemy depended on reimagining the roles of writers and artist / John Rhett Thomas --
Who really makes a comic? --
The graphic elements: Covers ; The craft of a cover: Graphic designer Paul Sahre explores how a cover is the doorway to a comic book / Paul Sahre --
The graphic elements: Layouts ; The structure of storytelling: Artist, writer, and editor Carl Potts on how the bones of a comic book page set the stage for a powerful narrative / Carl Potts --
The graphic elements: Logos ; A comic book's calling card: Graphic designer Mike Essl on how logos are a reflection of a book's visual storytelling / Mike Essl --
The graphic elements: Color palettes ; The power of a palette: Technology has reshaped the classic Marvel look time and time again / Asher Elbein --
The graphic elements: Lettering ; The quiet art of lettering: Virtual calligraphy's Chris Eliopoulos on how lettering shapes a comic book's story / Chris Eliopoulos --
The graphic elements: In focus ; Why super heroes evolve: Comic book characters' many lives reflect the ever-changing world they exist in / Jess Nevins --
Fantastic Four: Atomic-age super heroes --
Iron Man: Technology as a superpower --
Storm: Marvel's premier heroine --
Captain America: A symbol for an evolving nation --
Thor: A god as a super hero --
Black Panther: An Afrofuturist super hero avant la lettre --
Black Widow: Stylish and deadly --
Spider-Man: Marvel's hard-luck everyman hero --
Captain Marvel & Ms. Marvel: The growth of a feminist icon --
The Winter Soldier: Loss and recovery --
An oral history of Dawn of X: How design transformed House of X and Powers of X into two of Marvel's most ambitious titles / Jonathan Hickman, Tom Muller and Jordan D. White --
Marvel beyond Marvel: The visual language of comic books has influenced nearly every creative field--from graphic design to art and apps / Mark Wilson.