Amazon cover image
Image from Amazon.com
Image from Coce

Marketing fashion / Harriet Posner.

By: Posner, HarrietLanguage: English Series: Portfolio (Laurence King Publishing)Publication details: London : Laurence King, 2011. Description: 224 p. : ill. (chiefly col.) ; 26 cmISBN: 1856697231; 9781856697231Subject(s): Fashion merchandising | Clothing trade | FashionLOC classification: HD9940 .P67 M37 2011Summary: 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Books Vitali Hakko Kreatif Endüstriler Kütüphanesi
HD9940 .P67 M37 2011 Not for loan 008552

'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.

AKM
Gümüşsuyu Mahallesi, Mete Caddesi No:2
Beyoğlu, İstanbul
Çalışma Saatleri:
Salı - Pazar
10:00 ile 17:00 arası