Apparel merchandising : the line starts here / Jeremy A. Rosenau, David L. Wilson.
Language: English Publication details: New York : Fairchild Publications ; 2006. Edition: 2nd edDescription: xvii, 525 p. : ill. ; 24 cmISBN: 9781563674488; 1563674483Subject(s): Fashion merchandising | Clothing tradeLOC classification: HD9940 .A2 R595 2006Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Vitali Hakko Kreatif Endüstriler Kütüphanesi | HD9940 .A2 R595 2006 | Not for loan | 008481 |
* Merchandising: The Concept - Evolution of Merchandising in the Apparel Industry; Modern Merchandising * Merchandising: The Planning - Market Knowledge; Planning and Control * Merchandising: The Execution - Line Development: Principles and Technologies; Line Development: The Process; Costing and Pricing Strategies; Quality; Supply Chain; Management; Sourcing Strategies; The Sourcing Process * Merchandising: The Future - Future Direction
Adopting a comprehensive approach to apparel merchandising from the perspective of the apparel producer, this text covers men's tailored clothing, men's and women's sportswear and activewear, and children's wear, in domestic and international markets. It follows the evolution of the merchandising function with emphasis on production efficiency.