The why of the buy : consumer behavior and fashion marketing / Patricia Mink Rath ... [et al.].
Language: English Publication details: New York : Fairchild Books, 2008. Description: xxi, 474 p. : ill. (chiefly col.), col. map ; 26 cmISBN: 9781563674563; 1563674564Subject(s): Consumer behavior -- United States | Fashion merchandising -- United StatesLOC classification: HD9940 .U4 W49 2008| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Vitali Hakko Kreatif Endüstriler Kütüphanesi | HD9940 .U4 W49 2008 | Not for loan | 008503 |
Contents - Why Consumer Behavior Is Important to the Fields of Fashion and Design - Consumer Behavior, Marketing and - Fashion: A Working Relationship - How Fashion Consumers Perceive, Learn, and Remember - Motivation and the Fashion Consumer - The Fashion Consumer's Attitudes and Values - Family, Age and Life Cycle Influences - Social Influences on Fashion Consumers - Demographics and Psychographics - How Marketers Obtain and Use Consumer Information - How Fashion Consumers Make Decisions - How Fashion Consumers Buy - How Organizations (and Businesses) Buy and Use Fashion Goods - Global Fashion Consumers - Ethics and Social Responsibility - Government's Role.
Consumer behavior affects all aspects of the fashion industry, design, production, and merchandising and promotion at all levels, as much as it affects retailing. This title addresses how psychology, sociology, and culture influence the how, what, when, where, and why of the buy.