000			01838nam a2200325 4500
001			6954
003			KOHA_MIRAKIL
005			20190508054555.0
008			100107b tu 000 0
020			_a3822849561
020			_a9783822849569
050			_aHF 6146 .I58 A385 2006
090			_aHF 6146 .I58 A385 2006
245			_aAdvertising now, online / _ced. Julius Wiedemann.
260			_aHong Kong ; _aLos Angeles : _bTaschen, _c[2006?]
300			_a448 p. : _bchiefly col. ill. ; _c26 cm. + _e1 videodisc (4 3/4 in.)
500			_a"This second installment in TASCHEN's advertising series joins Advertising now! Print and the forthcoming Advertising Now! Films ..."--Cover.
500			_aIncludes indexes of agencies and clients.
500			_aAccompanying DVD contains selections from the interactive advertisements featured in the book.
505			_aESSAYS. Introduction / Bob Greenberg -- Leading an online agency : interview with Matt Freeman -- The death of advertising as we know it / Johan Tesch -- Online brand building / Lars Hemming Jorgensen -- Changes, changes, changes / Daniel Solana -- Advertising is dead, long live advertising! / Mike John Otto -- Ideas are the core business : interview with Jan Leth -- Lots in confessions today / PJ Pereira -- The new artist / Ricardo Figueira. CHAPTERS. Food & beverage -- Media -- Miscellaneous -- Service & retailers --Sports & games -- Technology & games -- Transport -- Index (Agencies) -- Index (Clients) -- DVD contents.
538			_aSystem requirements for accompanying material: DVD-drive.
546			_aText in English, French, and German.
650			_aInternet advertising.
650			_aAdvertising campaigns.
700			_aWiedemann, Julius.
999			_c15380 _d15380
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