000			01656nam a2200301 4500
001			11204
003			KOHA_MIRAKIL
005			20190508062113.0
008			111111b tu 000 0
020			_a9781563675591
020			_a1563675595
041			_aeng
050			_aHD9940 .L66 2009
090			_aHD9940 .L66 2009
100			_aLondrigan, Michael R.
245			_aMenswear : business to style / Michael R. Londrigan.
260			_aNew York : _aOxford : _bFairchild ; _bBerg [distributor], _c2008.
300			_a443 p. : ill. ; 24 cm.
505			_aMenswear--the past -- Customer demographics -- Design -- Manufacturing -- Retailing -- Menswear and the media -- Tailored clothing -- Furnishings -- Formal wear -- Sportswear -- Trends in the menswear market -- Supporting cast.
520			_a"Menswear: Business to Style explores the historical beginnings of menswear to set the stage for today's diverse and exciting industry and prepares students to assume a role in the business as it continues to evolve. Drawing on his experiences in menswear, the author discusses design and manufacturing in four main areas: tailored clothing, furnishings, formal wear, and sportswear. The text also covers the principles, procedures, and techniques practiced by merchandisers to attract their target customer, giving the reader an appreciation of the importance of menswear from both a fashion and economic standpoint."--BOOK JACKET.
650			_aMen's clothing industry.
650			_aFashion design.
650			_aFashion merchandising.
999			_c19006 _d19006
942			_ddcddc _BKBKS
942			_ddcddc _BKBKS
942			_cddc _cBK
942			_2lcc _cBK