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020 _a9780240522241
040 _bENG
050 0 _aPN 1991.55 .G45 2011
100 _aGeller, Valerie.
_eauthor.
245 1 0 _aBeyond powerful radio :
_ba communicator's guide to the Internet Age : news, talk, information & personality for broadcasting, podcasting, internet, radio
_cEdited by Turi Ryder
260 _aAmsterdam :
_bFocal Press,
_c2011.
300 _a512 pages :
_bill ;
_c23 cm.
504 _aincludes index
505 _aTools : creating content for any platform Storytelling & voice Creating powerful news Working across multi-platforms Marketing content Making money Understanding the audience Final notes
650 0 _911417
_aCommunication.
650 0 _911413
_aCommunication and technology.
650 0 _914573
_aInternet.
650 0 _922189
_aRadio broadcasters
700 1 _aRyder, Turi.
_eEditor
942 _2lcc
_cBK
999 _c25166
_d25166