000 02178nam a2200205 4500
003 KOHA_MİRAKIL
005 20260823083433.0
008 260823b tu ||||| |||| 00| 0 tur d
020 _a9781738503575
040 _aDLC
_beng
041 _aeng
050 0 _aN 8600 .G75 2025
100 _aGrigoryan, Vadim.
245 1 0 _a Art thinking : art, meaning and brand leadership
260 _aLondon :
_bCultureshock Media,
_c2025.
300 _a272 p.
_bill.
_c25 cm
500 _a"Art Thinking takes readers on a journey into the captivating intersection between art, luxury and fashion brands and businesses. It explores the notion of brands as cultural agents and how art can act as a mediator between meaning and management. The book allows the readers to develop skills in constructing strategic art initiatives and in management of artist collaborations and provides insight into the artistic process of creativity. Divided into four chapters and supplemented with case studies, the book is supported by Vadim Grigoryan's many years of experience, popular webinars and courses taught at leading business schools, such as INSEAD and cultural institutions, such as Sorbonne. For the first time in book form, Vadim Grigoryan - a former creative director for major luxury and culture brands, practicing brand strategist and artist - takes readers on a journey into the interface between art, luxury, fashion and business, drawing on his many years of experience and business courses taught at leading schools like INSEAD and the Sorbonne. Art Thinking explores the notion of brands as cultural agents and how art can act as a mediator between meaning and management. Allows readers to develop skills in constructing strategic art initiatives, managing artist collaborations, and provides insight into the artistic process of creativity. Features seven detailed case studies of successful and less successful brand engagements with the art world (eg, Absolut, Audemars Piguet, Louis Vuitton). Divided into four chapters, offering a structured approach to understanding "Art Thinking""--Publisher's description
650 0 _aArt and business.
_923376
942 _2lcc
_cBK
999 _c26159
_d26159