The real world guide to fashion selling and management /
Sherman, Gerald J.
The real world guide to fashion selling and management / Fashion selling and management. Real world guide to fashion selling & management. Gerald J. Sherman, Sar Perlman. - New York : Fairchild Publications ; c2007. - xi, 304 p. : ill. ; 24 cm.
"Fairchildbooks"--P. [4] of cover.
Includes bibliographical references (p. 283-289) and index.
Selling isn't a dirty word -- The characteristics of successful salespeople and sales managers -- Retail sales in fashion -- Business-to-business selling -- Getting to the sale -- Selling yourself -- The sales presentation -- Follow-through and relationship development -- Managing a sales force -- Training and tools -- Measuring productivity -- Organizational structure and interaction -- Adapting to change in the fashion markets -- The global marketplace.
1563674211
Clothing trade.
Fashion.
Selling--Management.
Selling.
HF 5438.4 .S54 2007
The real world guide to fashion selling and management / Fashion selling and management. Real world guide to fashion selling & management. Gerald J. Sherman, Sar Perlman. - New York : Fairchild Publications ; c2007. - xi, 304 p. : ill. ; 24 cm.
"Fairchildbooks"--P. [4] of cover.
Includes bibliographical references (p. 283-289) and index.
Selling isn't a dirty word -- The characteristics of successful salespeople and sales managers -- Retail sales in fashion -- Business-to-business selling -- Getting to the sale -- Selling yourself -- The sales presentation -- Follow-through and relationship development -- Managing a sales force -- Training and tools -- Measuring productivity -- Organizational structure and interaction -- Adapting to change in the fashion markets -- The global marketplace.
1563674211
Clothing trade.
Fashion.
Selling--Management.
Selling.
HF 5438.4 .S54 2007