The real world guide to fashion selling and management / Gerald J. Sherman, Sar Perlman.
Publication details: New York : Fairchild Publications ; c2007. Description: xi, 304 p. : ill. ; 24 cmISBN: 1563674211Other title: Fashion selling and management | Real world guide to fashion selling & managementSubject(s): Clothing trade | Fashion | Selling -- Management | SellingLOC classification: HF 5438.4 .S54 2007| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Vitali Hakko Kreatif Endüstriler Kütüphanesi | HF 5438.4 .S54 2007 | Not for loan | 003052 |
"Fairchildbooks"--P. [4] of cover.
Includes bibliographical references (p. 283-289) and index.
Selling isn't a dirty word -- The characteristics of successful salespeople and sales managers -- Retail sales in fashion -- Business-to-business selling -- Getting to the sale -- Selling yourself -- The sales presentation -- Follow-through and relationship development -- Managing a sales force -- Training and tools -- Measuring productivity -- Organizational structure and interaction -- Adapting to change in the fashion markets -- The global marketplace.