Multi-channel retailing / Lynda Gamans Poloian.
Poloian, Lynda Gamans.
Multi-channel retailing / Lynda Gamans Poloian. Multichannel retailing - New York : Fairchild Books, 2009. - xxii, 426 p. : ill. ; 24 cm.
The road to multichannel retailing -- Evolution and impact of multichannel retailing -- Components of multichannel retailing -- Multichannel customer behavior -- Multichannel retail profile > QVC -- Multichannel retail profile > J.C. Penney -- Strategic imperatives -- The strategic planning process -- Implementing multichannel strategies -- Cross-channel collaboration -- Multichannel retail profile > Red Envelope -- Multichannel retail profile > L.L. Bean -- Technology solutions -- Designing effective online stores -- Multichannel customer service -- Synchronizing the supply chain -- Business intelligence and the future of multichannel retailing -- Multichannel retail profile > Amazon.com -- Multichannel retail profile > Apple.
The advent of the Internet has added another dimension to the way that merchandise reaches consumers. Integrating this technology with traditional retailing methods has become the dominant retail model. This book explains the principles of e-retailing and its relationship with conventional retail methods.
1563676303
Electronic commerce.
Internet marketing.
Retail trade -- Computer network resources.
HF5548.32 .P65 2009
Multi-channel retailing / Lynda Gamans Poloian. Multichannel retailing - New York : Fairchild Books, 2009. - xxii, 426 p. : ill. ; 24 cm.
The road to multichannel retailing -- Evolution and impact of multichannel retailing -- Components of multichannel retailing -- Multichannel customer behavior -- Multichannel retail profile > QVC -- Multichannel retail profile > J.C. Penney -- Strategic imperatives -- The strategic planning process -- Implementing multichannel strategies -- Cross-channel collaboration -- Multichannel retail profile > Red Envelope -- Multichannel retail profile > L.L. Bean -- Technology solutions -- Designing effective online stores -- Multichannel customer service -- Synchronizing the supply chain -- Business intelligence and the future of multichannel retailing -- Multichannel retail profile > Amazon.com -- Multichannel retail profile > Apple.
The advent of the Internet has added another dimension to the way that merchandise reaches consumers. Integrating this technology with traditional retailing methods has become the dominant retail model. This book explains the principles of e-retailing and its relationship with conventional retail methods.
1563676303
Electronic commerce.
Internet marketing.
Retail trade -- Computer network resources.
HF5548.32 .P65 2009