Fashion under fascism : beyond the black shirt / Eugenia Paulicelli.

Paulicelli, Eugenia, 1958-

Fashion under fascism : beyond the black shirt / Eugenia Paulicelli. - Oxford ; New York : Berg, 2004. - xii, 227 p. : ill. ; 24 cm. - Dress, body, culture, .

1. Introduction -- Fashion and Italian identity : an ongoing process and love affair -- The Bella figura and the fashioned self : the birth of a discourse on dress and the craze for fashion in Renaissance Italy -- 2. Fashion, gender and power in interwar Italy -- Inventing the Italian look : between modernity and tradition -- Fashion, culture and national identity : Rosa Genoni and the futurists -- The "new woman" and fascism : Lydia De Liguoro and the project for an Italian fashion -- "An Italian fashion does not exist yet : we must create it" -- 3. Disciplining the body, language and style -- The discourse on fashion under the Fascist Regime : an Italian dictionary and commentary of fashion by Cesare Meano -- Restless voices : femininity, motherhood and gender in women's writing in Bellezza -- 4. Dress, style and the national brand -- The commentario by Meano and nationalism -- Sport, gender and models of femininity -- Fashion, film and the politics of the regime -- From Hollywood to France : from France to Italy : Alessandro Blasetti's Contessa di Parma -- 5. Nationalizing the fashion industry? -- The intelligent fibres : between innovation and autarchy -- Grandi Magazzini and standardization -- Cinegiornali on Fashion : standardization, stereotypes and models of femininity -- I Grandi Magazzini by Mario Camerini as a popular novel -- The national conference on "Clothing and autarchy," Turin, June 1940 -- 6. Conclusion -- App. Interview with Micol Fontana.

Prada, Gucci, Max Mara: 'alta moda' is synonymous with luxury, glamour and pleasure. Yet Italian fashion also has a dark history. The fascism of 1930's Italy dominated more than just politics, it spilled over into modes of dress. 'Fashion under Fascism' considers this link in detail.

9781859737781 1859737730 1859737781


Fashion -- Italy -- History -- 20th century.
Clothing and dress -- History -- 20th century -- Italy.

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