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Fashion under fascism : beyond the black shirt / Eugenia Paulicelli.

By: Paulicelli, Eugenia, 1958-Language: English Series: Dress, body, culturePublication details: Oxford ; New York : Berg, 2004. Description: xii, 227 p. : ill. ; 24 cmISBN: 9781859737781; 1859737730; 1859737781Subject(s): Fashion -- Italy -- History -- 20th century | Clothing and dress -- History -- 20th century -- ItalyLOC classification: GT968 .P38 2004
Contents:
1. Introduction -- Fashion and Italian identity : an ongoing process and love affair -- The Bella figura and the fashioned self : the birth of a discourse on dress and the craze for fashion in Renaissance Italy -- 2. Fashion, gender and power in interwar Italy -- Inventing the Italian look : between modernity and tradition -- Fashion, culture and national identity : Rosa Genoni and the futurists -- The "new woman" and fascism : Lydia De Liguoro and the project for an Italian fashion -- "An Italian fashion does not exist yet : we must create it" -- 3. Disciplining the body, language and style -- The discourse on fashion under the Fascist Regime : an Italian dictionary and commentary of fashion by Cesare Meano -- Restless voices : femininity, motherhood and gender in women's writing in Bellezza -- 4. Dress, style and the national brand -- The commentario by Meano and nationalism -- Sport, gender and models of femininity -- Fashion, film and the politics of the regime -- From Hollywood to France : from France to Italy : Alessandro Blasetti's Contessa di Parma -- 5. Nationalizing the fashion industry? -- The intelligent fibres : between innovation and autarchy -- Grandi Magazzini and standardization -- Cinegiornali on Fashion : standardization, stereotypes and models of femininity -- I Grandi Magazzini by Mario Camerini as a popular novel -- The national conference on "Clothing and autarchy," Turin, June 1940 -- 6. Conclusion -- App. Interview with Micol Fontana.
Summary: Prada, Gucci, Max Mara: 'alta moda' is synonymous with luxury, glamour and pleasure. Yet Italian fashion also has a dark history. The fascism of 1930's Italy dominated more than just politics, it spilled over into modes of dress. 'Fashion under Fascism' considers this link in detail.
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GT968 .P38 2004 Not for loan 008474

1. Introduction -- Fashion and Italian identity : an ongoing process and love affair -- The Bella figura and the fashioned self : the birth of a discourse on dress and the craze for fashion in Renaissance Italy -- 2. Fashion, gender and power in interwar Italy -- Inventing the Italian look : between modernity and tradition -- Fashion, culture and national identity : Rosa Genoni and the futurists -- The "new woman" and fascism : Lydia De Liguoro and the project for an Italian fashion -- "An Italian fashion does not exist yet : we must create it" -- 3. Disciplining the body, language and style -- The discourse on fashion under the Fascist Regime : an Italian dictionary and commentary of fashion by Cesare Meano -- Restless voices : femininity, motherhood and gender in women's writing in Bellezza -- 4. Dress, style and the national brand -- The commentario by Meano and nationalism -- Sport, gender and models of femininity -- Fashion, film and the politics of the regime -- From Hollywood to France : from France to Italy : Alessandro Blasetti's Contessa di Parma -- 5. Nationalizing the fashion industry? -- The intelligent fibres : between innovation and autarchy -- Grandi Magazzini and standardization -- Cinegiornali on Fashion : standardization, stereotypes and models of femininity -- I Grandi Magazzini by Mario Camerini as a popular novel -- The national conference on "Clothing and autarchy," Turin, June 1940 -- 6. Conclusion -- App. Interview with Micol Fontana.

Prada, Gucci, Max Mara: 'alta moda' is synonymous with luxury, glamour and pleasure. Yet Italian fashion also has a dark history. The fascism of 1930's Italy dominated more than just politics, it spilled over into modes of dress. 'Fashion under Fascism' considers this link in detail.

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