Concepts and cases in retail and merchandise management / Nancy J. Rabolt, Judy K. Miler.
Language: English Publication details: New York : Fairchild Books, 2009.Edition: 2nd edDescription: xlix, 442 p. : ill. ; 24 cmISBN:- 9781563676000
- 1563676001
- Retail and merchandise management
- HF5429 .R27 2009
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books | Vitali Hakko Kreatif Endüstriler Kütüphanesi | HF5429 .R27 2009 | Not for loan | 008439 |
Sample case study -- Case study analysis form -- Case summaries -- 1. Merchandise management, roles, and responsibilities -- 2. Retailing formats and structures -- 3. Merchandise/store positioning -- 4. Merchandise characteristics -- 5. Merchandise planning, buying, control, and profitability -- 6. Sourcing -- 7. Retailer/vendor relationships -- 8. Sales promotion, advertising, and visual merchandising -- 9. Personal selling and customer relations -- 10. Entrepreneurship and small business ownership -- 11. Ethics and legal behavior in merchandise management -- Glossary of key terms.
Takes the reader into the real world of retail and merchandise management. This title includes ninety-five challenging cases that present a variety of actual situations that retail professionals face at various levels of management.