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The real world guide to fashion selling and management / Gerald J. Sherman, Sar Perlman.

By: Contributor(s): Publication details: New York : Fairchild Publications ; c2007.Description: xi, 304 p. : ill. ; 24 cmISBN:
  • 1563674211
Other title:
  • Fashion selling and management
  • Real world guide to fashion selling & management
Subject(s): LOC classification:
  • HF 5438.4 .S54 2007
Contents:
Selling isn't a dirty word -- The characteristics of successful salespeople and sales managers -- Retail sales in fashion -- Business-to-business selling -- Getting to the sale -- Selling yourself -- The sales presentation -- Follow-through and relationship development -- Managing a sales force -- Training and tools -- Measuring productivity -- Organizational structure and interaction -- Adapting to change in the fashion markets -- The global marketplace.
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Holdings
Item type Current library Call number Status Barcode
Books Vitali Hakko Kreatif Endüstriler Kütüphanesi HF 5438.4 .S54 2007 Not for loan 003052

"Fairchildbooks"--P. [4] of cover.

Includes bibliographical references (p. 283-289) and index.

Selling isn't a dirty word -- The characteristics of successful salespeople and sales managers -- Retail sales in fashion -- Business-to-business selling -- Getting to the sale -- Selling yourself -- The sales presentation -- Follow-through and relationship development -- Managing a sales force -- Training and tools -- Measuring productivity -- Organizational structure and interaction -- Adapting to change in the fashion markets -- The global marketplace.

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