Experiential retailing : concepts and strategies that sell / Youn-Kyung Kim, Pauline Sullivan, Judith Cardona Forney.
Language: English Publication details: New York : Fairchild Publications ; 2007. Description: xiii, 466 p. : ill. ; 29 cmISBN: 1563673991; 9781563673993Subject(s): Retail trade | Retail trade -- History | Consumption (Economics) | Consumer behaviorLOC classification: HF5429 .K524 2007Summary: Taking an interdisciplinary approach, this work examines the history of retailing and consumption, and how cultural attitudes have changed over time. It describes the different types of shopping experiences, and demonstrates the strategies of success using anecdotes and illustrations. It provides concepts for understanding this global phenomenon.| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Vitali Hakko Kreatif Endüstriler Kütüphanesi | HF5429 .K524 2007 | Not for loan | 008706 |
Includes bibliographical references and index.
Taking an interdisciplinary approach, this work examines the history of retailing and consumption, and how cultural attitudes have changed over time. It describes the different types of shopping experiences, and demonstrates the strategies of success using anecdotes and illustrations. It provides concepts for understanding this global phenomenon.